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, by Nick Romer
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Product details
File Size: 1409 KB
Print Length: 160 pages
Page Numbers Source ISBN: 0470226455
Publisher: Wiley; 1 edition (March 8, 2010)
Publication Date: March 8, 2010
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B001AOG9Z0
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Amazon Best Sellers Rank:
#337,685 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I purchased this book several years ago in preparation for my own appearance on QVC as a guest. My company had been selling their product on QVC for several years and asked me to give it a shot. This book gave some good pointers and sped up my learning curve. However, since things change quickly in QVC's world I found the book to be a little out-dated (even back in 2008, when I first read it.) Also, the author's experience was of selling small, inexpensive gadgets in a 7 minute slot which, although helpful to other small entrepreneurs, it is just one slice of life at QVC.I was scheduled to guest on one hour slots while selling a thousand dollar item, as are other reps for large companies that work with QVC, however, I could not find a book that was written from that perspective. Still, this book is well written and was very helpful.By the way, one of the things that have changed since the author's time with QVC is that the "guests" now have to take both an on-line class at home and an in-person class at the QVC headquarters before they are allowed to appear on the air. The latter class even includes a practice session with an actual QVC host which is video recorded and is followed by a critiquing session. QVC is an great company and the author captures some of the excitement of on-air, live televised selling. This is a good book to own.
I bought this a long time ago. Read through it and loved it. I recently went back through it. I think there are great tips and advice in here. Also how the industry works. I didn't know much about QVC and I feel it helped me figure out how they work.
very informative, a little repetitive. but an easy and helpful read.
As someone who shops a lot on QVC, I purchased this book to catch of glimpse of the marketing and behind-the-scenes life. It is an easy read and something one can pick up to complete a chapter, then set down. It is light and entertaining, providing a snip-it of how a product gets on air and stays there. I have enjoyed it and watch the shopping channel with a different perspective. For other QVC fans, I believe you would enjoy it also.
Very good products, will do business again. Thank you
booooooooooo dated
Really really really good book. I recommend it to everyone thinking of selling to QVC.
You know this book was ok. I guess it depends on what you are looking for. The author gives a good effort to get you to understand how to find a good "QVC Product". But really that is up to you.You will get a glimpse at the steps it takes to get on QVC and what happens once you get there. But be realistic. This or any book will not be the magic bullet that will make you rich.
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